Author Archives: Aiden Smith

Maximising Your Margins: How To Reduce Running Costs

launch of a startup

If you’re gearing up for the launch of a startup, you may be focused solely on finding enough money to get the business off the ground. The trouble is that financing a startup isn’t just about surviving the first stage. To succeed in the long term, you need to make the company profitable. Driving sales is one way to do ...

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3 Bad Marketing Habits Your Business Needs To Stop

Bad Marketing Habits

Bad habits can often prevent us from achieving our true potential. This couldn’t be truer when it comes to bad marketing habits and your business. Keep up with your bad habits, and you’ll ruin your marketing strategy and see all the negatives that come with this. You won’t get as many customers as possible, your sales won’t reach their true ...

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Owner Of A Golden Idea? Protect It

Owner Of A Golden Idea

If you want to open a business from scratch, is almost certain that you believe you are in possession of an idea that is worthy of monetizing. For that reason, and from the outset, you should protect this product will all of your ability. If you fail to do this, you might find that you are washed away in the ...

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Make The Most Out Of Your Marketing Budget

business budget

Marketing is always going to take a large portion of your business budget. Without marketing, you will have no hope of getting the interest you need from customers to make your company a success. At the same time though, you don’t want to be in the position where you are paying a fortune for promotion and seeing very little as ...

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Squash Those Startup Expenses With This Strategy

Small Business

Everyone knows that starting a business can cost a lot of money. Indeed, that is why so many entrepreneurs have to take their plan to the bank and gain some investment. However, there are lots of methods anyone could use to ensure they keep spending to a minimum during the early stages. Put some of the tips from this article ...

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Networking: The Good, The Bad, and The Ugly


No one likes networking. That’s quite reassuring to know, isn’t it? You’re not the only one who has to force themselves to network, to sell themselves, to make business connections. The entire idea is fundamentally unpleasant. Networking can be expensive, time-consuming, and outright dull; even extroverts who dearly love the company of other people have a tough time networking for ...

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Right Rooms + Renovation = Recouped Riches!

Making Your Home More Sustainable

Do you know the value of your home? If you’ve been living in your house for a long time, it may surprise you to find that you’re sitting on a gold mine. And while a lot of us don’t have the inclination to leave anytime soon, it’s nice to know that you are living in something that could set you ...

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